If you run a local business, advertising is one of those things you can't afford to get wrong. Every pound you spend needs to work hard. So let's have an honest conversation about print and digital — because the difference in cost and measurability might surprise you.The Cost Gap is HugePrint advertising can cost around 80 times more than the equivalent digital ad. For a small or medium local business, that's a significant chunk of your marketing budget — often for a single placement in a single issue. Once it's...
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Choosing the right ad size for your local magazine advertising doesn't have to be complicated. Here's a plain-English guide to help businesses across Wiltshire, Somerset, Hampshire and Gloucestershire decide.
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