Local Marketing Guide

The Benefits and Pitfalls of Email Marketing for Small Local Business
Thinking about email marketing for your local business? We break down the real benefits and pitfalls for small businesses across Wiltshire, Somerset, Hampshire and Gloucestershire — and how to make it work for you. Read more...
How Much Does It Cost to Advertise in a Local Magazine?
If you're a local business owner wondering whether magazine advertising is within your budget, you're not alone. It's one of the most common questions we hear at The Market Magazine— and the good news is that local magazine advertising is far more affordable than most people expect. What does a local magazine advert cost? At The Market Magazine, advertising slots start from just £25 per month, but book for a full year and that can work out to as little as £5 per month — making it one of the... Read more...
Digital vs Print Advertising: What Local Businesses Need to Know
If you run a local business, advertising is one of those things you can't afford to get wrong. Every pound you spend needs to work hard. So let's have an honest conversation about print and digital — because the difference in cost and measurability might surprise you.The Cost Gap is HugePrint advertising can cost around 80 times more than the equivalent digital ad. For a small or medium local business, that's a significant chunk of your marketing budget — often for a single placement in a single issue. Once it's... Read more...
How to Choose the Right Ad Size for Your Budget
Choosing the right ad size for your local magazine advertising doesn't have to be complicated. Here's a plain-English guide to help businesses across Wiltshire, Somerset, Hampshire and Gloucestershire decide. Read more...